Yesterday, I had the great opportunity to catch a webinar with two of my favorite social media experts, Jay Baer and Chris Baggot. I try to catch a good webinar at least once a week just as a great refresher, and even a great learning tool from some of the best.

Yesterday's webinar was titled "Should Blogging be the Hub of your Social Media Strategy".  I love a good analogy and Jay and Chris Baggot had one that resonated with me.  The comparison was in essence treating your social media strategy like a wheel.  Choosing which platform is going to be the hub or the wheel, and the other platforms acting as spokes to your networking.


I like to look at is as driving on a major freeway.  You have your main artery that serves as a center point for all of your other destinations.  Let's take the 101 (also known as Ventura Highway)
The freeway is where you decide where you are going, what you're going to do when you get there, etc. Downtown...East LA...wherever you are going, The 101 is your center point.  Just as in traveling traveling the Ventura Highway, you have to choose what avenues are going to best suit your needs in social media, and more importantly what your "101" will be in your strategy. 

So, for Social Glue, our "101" is our blog.  Its the main artery to the other ventricles and and capillaries in our social media marketing.  Thank you for taking time to read!

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